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Overview

Relations are contact people and representatives associated with entities in your CRM — people like A&R reps, lawyers, accountants, royalty contacts at a label, or any individual you deal with in the context of a business relationship. Each relation stores basic contact information and can be linked to one or more entities.

What a Relation Contains

FieldDescription
NameThe person’s full name
EmailContact email address
PhoneContact phone number
DepartmentTheir department or role (e.g., “Royalties”, “Legal”)

The Relations List

Navigate to CRMRelations to see all relations across your project. You can switch between two views using the dropdown:
ViewWhat it shows
View by NameA flat list of all relations, each showing their name, linked entity, and a merge badge if applicable. Click View to open the relation’s detail page.
View by EntitiesRelations grouped by entity — shows each entity and the relations associated with it. Click View Entity to go to that entity’s page.
You can sort the list alphabetically (ascending or descending) using the Sort button.

Relation Detail Page

Click into any relation to see its detail page, which has two tabs:

Details

Shows the relation’s contact information: name, email, phone, and department.

Entities

Shows which entities this relation is associated with. A single relation can be linked to multiple entities — for example, a lawyer who represents several labels.

Contracts

Shows all contracts that reference this relation, with columns for contract name, assignees, assignors, type, and creation date.

Linking Relations to Entities

You can link relations from an entity’s Relations tab:
1

Open an entity

Navigate to CRMEntities and open the entity you want to add a relation to.
2

Go to the Relations tab

Click the Relations tab on the entity page.
3

Click + Relation

Click the + Relation button in the top-right corner.
4

Select or create a relation

Search for an existing relation in the dropdown. If the person doesn’t exist yet, type their name and click to create a new relation.
5

Link

Click Link to associate the relation with this entity.

Editing a Relation

On an entity’s Relations tab, click the three-dot menu next to any relation to:
  • Edit — Update the relation’s contact details
  • Unlink — Remove the relation from this entity (the relation still exists in the project, just no longer linked to this entity)

Smart Deduplication

When contracts are processed, relations (contacts and representatives) are automatically extracted and matched using:
  1. Exact name match — Direct name comparison
  2. Contact info match — Email or phone number matching
  3. AI semantic matching — Fuzzy matching for name variations

Automatic Merging

When a potential duplicate is detected, the AI evaluates name similarity, email and phone overlap, and associated entity relationships. The system automatically merges duplicates when confident, preserving all data from both records. Merged relations show a +N merged badge in the relations list.

Viewing Merge Reasoning

1

Open the parent relation

Navigate to the primary relation record (the one with the merge badge).
2

View Relation Links

Scroll to the Relation Links section to see all merged records.
3

Check reasoning

Hover over the sparkle icon next to any merged relation to see why the AI determined they were the same person, along with the merge date.
When clicking on a merged relation from anywhere in the platform, you’ll be automatically redirected to the parent (primary) relation record.

Unmerging Relations

If relations were incorrectly merged:
1

Open the parent relation

Navigate to the primary relation record.
2

Find the merged record

In the Relation Links section, find the incorrectly merged relation.
3

Click Unmerge

Click Unmerge next to the record. Confirm in the dialog that appears.
The relation becomes independent again and reappears in the main relations list.

Entities

Manage the companies and organizations your relations are linked to.

Agreement Timeline

View agreement history per entity, artist, or writer.